Since your social media is often the first thing someone will look at when investigating your business, you need to be sure you’re putting your best foot forward. However, amidst the hustle and bustle of daily operations, small business owners can overlook essential aspects of their social media presence. Let's explore the small yet significant details that often get forgotten and how they can make a big difference in your social media strategy.
A Good Instagram Bio: Your Instagram bio is your business's first impression on potential customers. Craft a concise and compelling bio that clearly communicates your brand's unique value proposition. Include relevant keywords and a call-to-action to guide visitors to your website or other important links. If you choose to link to your website or include hours and locations, be sure that these things are accurate! There’s nothing worse than making customers dig or giving customers the wrong information.
Keeping Profile Pictures Up to Date: Profile pictures are often the first visual representation of your brand. Make sure your profile pictures across all platforms are up to date and consistent with your brand's image. Whether it’s a headshot or a logo, it has to be current. A clear and professional profile picture enhances your credibility and makes your business easily recognizable.
Responding to Comments and Messages: Engagement is the heart of social media success. Respond promptly and authentically to comments and messages from your audience. Showing that you value their input and feedback fosters a positive relationship and encourages repeat interactions.
Keeping Facebook's About Section Current: Like your Instagram bio, Facebook's About section is a valuable space to provide essential information about your business. Regularly update your contact details, address, website links, and business hours. A current and complete About section helps customers find and connect with your business effortlessly.
The small aspects of social media are often the ones that can have a significant impact on your small business's success. Pay attention to your Instagram bio, keep profile pictures up to date, engage with your audience by responding to comments and messages, and ensure your Facebook About section is current. By giving attention to these details, you'll create a cohesive and professional social media presence that strengthens your brand and fosters lasting relationships with your customers.