Your bio is the first place people look for information about your business when they’re scrolling social media. In order to ensure that they are getting exactly what they need to know, follow our tips to keep your Instagram bio as useful as possible.
Keep it short and sweet: Your bio should only contain the most essential information. A short sentence about who you are and what area you service, a line containing your hours and the best ways to contact your business are all you really need.
Always link to your website: Your website should be front and center for potential customers. This is where you can go into more detail about where to find your business and your mission statement. Driving people to your website from your social media is one of the best ways to make social media effective.
Update your information frequently: New office space? Make sure you change the address on your socials. New office number? Change the number in your bios. People often find local businesses through social media, so make it as easy as possible for them to become a customer. No one wants to hunt down an address or phone number.
Keep your username simple: People can only find your bio if they can find your social accounts, so keep your account handles intuitive. Avoiding unnecessary symbols, numbers, and words can make it easier for people to find you.
Don’t lose qualified leads because they don’t know how to get to you. If you need help getting your social media back on track, call our team today!