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What is OTT?

OTT, or Over-the-Top, sounds like an elaborate marketing strategy that includes all the works: events, media blasts, social campaigns. But, despite the name, it isn’t all that complicated.

OTT is simply marketing on streaming services. By targeting the streaming world you can reach not only audiences that stream on a TV but also audiences on phones, tablets, and computers. Using OTT you can reach YouTube, Amazon Prime Video, Hulu, Discovery+ and other streaming platforms to cast a wide net.

It’s rare to find someone who doesn’t search YouTube for tutorials or rave over some Hulu or Netflix show. OTT is a great way to target younger audiences, but older audiences are streaming more and more now. Depending on how wide your desired demographic is, OTT can be a great option for your business.

If you’re interested in incorporating OTT into your business’s marketing plan, contact us today!

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